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HubSpot's Latest Sales Hub Updates and How to Use Them

Welcome to the forefront of sales excellence! INBOUND 2023 brought with it a wealth of exciting developments in Sales Hub. If you're on the lookout for the latest tools and strategies to stay ahead in the ever-evolving world of sales, you're in the right place.

In this blog post, we dive into some of the new tools unveiled at INBOUND 2023, helping you unlock the potential of Sales Hub to elevate your sales game. Watch the videos included in this article to guide you through how you can start putting these tools into practice. Ready to explore what's new and gain a competitive edge? Let's get started!

A/B Testing

Email A/B testing in sales sequences is a remarkable feature that can significantly enhance the effectiveness of your email marketing efforts. It empowers you to compare the performance of two different emails within your sales sequences, providing valuable insights into what resonates best with your audience.

Here's how it works: You send out two distinct email variations to your prospects, and then you closely analyze the results. This analysis covers critical metrics such as open rate, click rate, reply rate, and meeting rate. By doing so, you gain a deep understanding of which email is more successful at capturing your recipients' attention and prompting the desired actions.

What makes Email A/B testing in sales sequences so invaluable is its data-driven approach. Instead of relying on guesswork or intuition, you can make decisions backed by concrete evidence. This means you can optimize your email content based on what your audience prefers, ensuring that each email you send is more engaging and ultimately more likely to lead to conversions.

Check out the 1 minute video below to explore Email A/B testing in sales sequences. It's the smart way to enhance your email marketing strategy and achieve better outcomes.


Booking on Behalf of Other Users

Prospecting is the cornerstone of successful sales. Booking Meetings on Behalf of Others is a game-changing tool for Business Development Representatives (BDRs) who are focusing on demand generation and need the ability to book a meeting on another person's calendar to pursue the opportunity of a qualified lead. This powerful feature empowers BDRs to harness the momentum from successfully qualified leads and effortlessly schedule the next meeting on the account executive's calendar, eliminating the hassle of back-and-forth scheduling and potential loss of interest.

For a step-by-step guide on how this feature works and why it's vital for your prospecting efforts, be sure to watch the 1 minute 45 second informative video below. With the ability to schedule meetings directly from the workspace and the option to set up rep rotation in the professional version, you'll streamline your prospecting process, maintain consistent engagement, and secure those crucial meetings with leads.


Deal Pipeline Management

HubSpot has just unleashed a wave of powerful updates designed to transform your deal management and pipeline insights. With new features like deal tags, quick deal previews, and embedded pipeline automation, your sales team is in for a game-changing experience.

Deal tags help you categorize and organize your deals more efficiently, while the quick deal preview provides instant access to critical deal details without navigating away from your workflow. Perhaps most impressively, embedded pipeline automation streamlines your processes and keeps your deals moving seamlessly through the pipeline.

To witness these transformative updates in action, watch the 3 minute 45 second video demonstration below and witness how you can leverage HubSpot to empower your sales team to achieve greater efficiency and success.


Lead Routing to Meetings

The Lead Form Qualification Routing Tool offers a revolutionary approach to lead management. It enables you to establish conditional redirect rules within HubSpot Forms, effectively automating the process of lead qualification and routing to the most appropriate representatives.

What sets this tool apart is its ability to adapt to diverse scenarios. For instance, when a lead interacts with a form on your website, you can configure conditional tools that dynamically direct them to different actions. Whether it's enrolling them in a specific sequence, assigning them to a particular team member, or triggering a customized redirect, the possibilities are endless. This level of automation ensures a seamless and personalized experience for your leads, significantly enhancing their engagement and ensuring no lead is ever overlooked. The Lead Form Qualification Routing Tool is a powerful asset in your arsenal for lead management, putting you in control of maximizing conversions and streamlining your workflows.

Watch the 2 minute video below to see how you can set this up.


Sequence Outcome Reporting

In sequences, HubSpot has introduced a couple of new metrics that provide visibility into deal rate and total revenue, allowing you to gauge sequence performance without the need for extensive report building.

Armed with the insights from these reports, sales teams can make strategic adjustments, fine-tuning their sequences for maximum impact. Whether it's refining the messaging, adjusting the timing, or revisiting the target audience, these reports provide the actionable insights needed to make informed choices that drive results.

In a competitive marketplace where every outreach effort matters, Sequence Outcome Reports are the compass that guides sales teams towards the most promising opportunities. They represent a pivotal shift towards more effective and efficient sales strategies, ensuring that each outreach effort is a step in the right direction. With HubSpot's Sequence Outcome Reports, your sales team is no longer in the dark – it's empowered with the knowledge needed to chart a course to success. 

Watch this 1 minute 30 second video to understand how you can start analyzing this tool for better sequence performance insights, whether you want to assess all sequences at once or assess a single sequence's performance.


We hope this overview has given you a solid understanding of some of the exciting new tools HubSpot has unleashed within the Sales Hub. These innovations are poised to make a significant impact on your sales operations. By watching these video guides, we hope to equip you with an elementary understanding of how to implement these tools effectively and drive positive business outcomes. If you want to dive further into these remarkable new tools, we would be more than happy to guide you step-by-step. Get HubSpot guidance and support by contacting us or schedule a demo to dive into the features by clicking on the button in the featured box below. 

Want to know more about the updates HubSpot has recently released? Read this article with more of the INBOUND 2023 updates.

Start your journey to Sales Hub mastery now!

Get started on your path to Sales Hub expertise and elevate your sales game to new heights. With Sales Hub, you can streamline your sales processes, boost your productivity, and maximize your results. It's the ultimate tool for sales professionals looking to excel in today's competitive business landscape. Don't miss out – dive into Sales Hub today by booking a FREE demo!
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Katrina Thunem

Katrina Thunem

Katrina has worked with clients all over the world at some of the largest international marketing and advertising agencies. Katrina excels at inspiring, organizing, and executing creative digital marketing campaigns that harness the power of today's technology.