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Revolutionary marketing strategy and methodology

We love words like honesty, predictability, transparency, trust, and growth. That's exactly what TAYA stands for! TAYA is an abbreviation for 'They Ask You Answer,' based on a marketing book written by Marcus Sheridan.

The TAYA methodology will show you how to earn TRUST by being obsessed with every question, problem, and concern your customers might have and addressing them in an honest and educational manner. Let us show you how!

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We´ll help you build trust between you and potential customers.


Trust creates sales.


Sales generate revenue and growth!

Are you experiencing this?

In fact, most companies face many of the same challenges. Perhaps you recognize yourself in some of the points below? If so, you are not alone, and awareness of this can make a difference.

  • Poor collaboration in the sales process
    The collaboration between the sales and marketing departments could be better. Sales rarely or never use the websites or articles in the sales process.
  • Low conversion rate
    We have a poor conversion rate on our websites, and they don't generate enough leads, so we have to 'chase' customers through outbound sales efforts.
  • Little to no loyalty
    Our customers are shopping around, and it's challenging to develop customer relationships for upselling and cross-selling.

This is what you will experience with us

The challenges are easy to identify. Solutions can also be easy to find. Together, we can assess how the TAYA methodology can make a difference for you and your customers.

Look at what we can promise you!

  • Buy-in from the entire company
    The entire company will work together as one team to meet sales goals.
  • Customers will come to you
    Easily accessible and trust-building knowledge will attract customers.
  • Close collaboration between sales and marketing.
    Sales and marketing will create internal dependencies that will provide customers with knowledge and build trust throughout the buying journey.
  • Trust and upselling!
    Video, knowledge, and accessibility will increase trust among customers and lead to sales, upselling, and positive reviews.
  • Efficient sales process.
    A deliberate strategy of educating customers in the early stages of the buying journey, will empower them to make more informed and quicker decisions.


These are the three workshops that have had the greatest impact on the companies we work with.

We want to help you do things on your own!

Our goal is to transfer our knowledge to your organization so that you and your team can create growth and have the tools to continue working on it without us!

What our customers say

Your buying journey

  • 1

    Contact form

    Whether you contact us through a contact form, chat, or by calling, it will initiate a process with us.

    It's possible that we may want you to do some further research before moving on to step 2.

    This is to ensure that you have an understanding of what TAYA is and what it can do for your company.

  • 2

    Free introductory meeting

    We will arrange a free introductory meeting where we learn more about your needs and how we can use our services to assist you.

    Do you have specific questions you want us to prepare for? Remember to communicate this with us BEFORE the introductory meeting, so you can get the most out of our time together.

  • 3

    The first workshop

    We usually always include workshops in the plan we create for you, and there is an option to purchase package deals that provide you with a coach who will be with you throughout the process to achieve: TRUST - SALES - GROWTH.

    The first workshop will typically be an introduction to TAYA where we ensure that all parts of the company understand what it is and why it is essential.


We understand that implementing changes in a company can be challenging.

Workshops work well, but how will we ensure that what we come up with gets executed, and who will be responsible for the tasks?

We can assist with that, and that's why we want to be part of the process internally – from A to Z.

We offer:

  • Workshops 1:1 or 1:many
  • Coaching 1:1 or 1:many (monthly agreements)
  • Stand-alone consulting hours

We will take charge of the tasks, be mindful of working towards the set goals, and keep track of progress.


What will happen when you submit this contact form?

A little unsure if you want to click "submit form"? Let me explain what happens if you do and why it might be a good idea to submit! We won't spam you with emails or phone calls. I'll explain this in the video!

We want to contact you to understand your needs so that we can work together on a strategy to assist you! No obligations, just fill out the contact form, and we'll get in touch within 1 hour to have a chat!


Educational center

Do you want to learn more about HubSpot, Inbound Marketing, and how you can create growth in your own business?

Take a look at our educational center!

Google’s Bard’s Recommendation: How To Write And Structure a Blog Post

What happens if you ask Google’s Bard to provide a best practice guide to write and structure a...

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An Introduction to the Value Proposition Canvas

Did you know that 72% of new innovations and products don't meet customer expectations and fail...

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What is Commerce Hub and what does it do?

Commerce Hub is an opportunity to revenue platform built inside HubSpot CRM designed to assist B2B...

Read More

Still not convinced?

Then we recommend that you read (or listen to) the book "They Ask You Answer." Perhaps you might even receive a book from us if you book through the button below.


Frequently Asked Questions

Here you can find answers to questions we often receive.

Can't find what you're looking for? Chat with us, and you'll get a quick response!

They cost from NOK 25,000,- excluding VAT. We customize the prices based on which workshop you choose and whether you want it in-person or digitally. Programs that span over several months and include multiple workshops are often done as a retainer (monthly hiring).

Depending on which workshop or program you choose, we have found that we can achieve results together after about 6 months. If you choose to run one or several workshops only, these usually last between 1 ½ to 2 ½ hours if conducted on video or 3-5 hours if conducted in person.

This will depend on which workshop you chooses, either it will be facilitated by Oscar Hovland or Tamarah Hovland

The program is conducted through a series of workshops and coaching sessions. Depending on the specific TAYA program you choose, it may include multiple workshops spread over several months. The workshops can be conducted either in-person or digitally, and they typically last between 1½ to 2½ hours for video sessions or 3-5 hours for in-person meetings.

During the workshops, the chosen facilitator (either Oscar Hovland or Tamarah Hovland) will guide the you through the TAYA methodology, covering various topics and strategies to improve sales, marketing, and customer relationships. They will provide valuable insights, practical advice, and tools that can be implemented to enhance your company's growth.

Additionally, if you opt for a retainer-based program, it will involve ongoing coaching and support to ensure progress and successful implementation of the strategies discussed in the workshops. The program is tailored to meet your specific needs and objectives, helping your organization achieve trust, sales, and growth.

We are confident that the fundamental principles of trust, increased sales, and growth are suitable for most industries. It has been proven that companies with complex technological sales processes and long decision-making times have gained significant benefits from the TAYA methodology. This is due to the need for knowledge early in the customer journey.

The answer is both! It completely depends on the specific workshop and, in some cases, the size of the group or the location of the individuals. We have found that the results and feedback from participants have been equally positive, regardless of the format of the workshop.

Yes! In most cases, it would be wise to make adjustments so that your industry knowledge, terminology, and goals are included in the program.

You do! You will retain all the material used or developed in the program. We have experienced that most of the organizations we have worked with wanted to carry this forward to other departments or countries, and this will be useful for further use.