Hubspot is a complete digital marketing, sales, and customer service ecosystem, and provides all the necessary tools to support the whole digital customer journey. However, you might prefer to stick with some of the tools you already use, or you have applications for other aspects of your business, such as invoicing, accounting, or ERP systems. You would need an integration to make them share data with HubSpot and avoid silos.
Different data systems need to talk to each other to enable seamless sharing of data. An integration uses APIs to achieve this. When all departments in your business relate to the same data, you can build lean processes which increase collaboration and efficiency. Common data of high quality is a must to build excellent customer journeys.
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We talk a lot about how we can help you utilize the powers of Hubspot. Mostly, that is front-end related, i.e.how you use Hubspot in daily operations.
What we do not talk enough about is our engineering staff that knows the back-end of Hubspot; the nuts and bolts. Knowing the ins and outs of Hubspot, they make your Hubspot portal talk to your other digital systems through customized integrations.
A migration of data is another possible solution if you’ve decided to retire your old system. The migration ensures that the data is transferred from the old system to the new one.
This is to verify the data quality, and all we need to accomplish this is a simple data export from your existing system.
Your Hubspot business advisor will support the developers to define views and set-up in close dialogue with you. Mappings, customer statuses and other parameters are also defined here.
Based on the info discovered in the first two phases, the engineers now execute the coding, run tests and finish the integration. When you approve the data flow, the integration goes live.
You can now seamlessly share data between Hubspot and your external application.